Mumbai: The Mumbai Police has claimed of busting TRP racket on Thursday. Police said that fake propaganda was being run against Mumbai police. False TRP racket was being run. by paying money. Many types of agendas were being run. The Mumbai Police has arrested 2, claiming the TRP racket was busted.
According to Mumbai police, they received information that a fake propaganda was being run against the police. Police Commissioner Parambir Singh said that 3 channels including Republic TV are being investigated. These 3 channels have been caught in the manipulation of TRP. Citing the Sushant Singh Rajput case, Mumbai Police said on Thursday that propaganda was being run in the name of Sushant Singh’s death.
All news channels especially Republic TV brought you live coverage of her being taken to jail, a month ago, reporters who followed the SUV’s windows with their TV microphones to force a comment out of people and who then followed her all the way to Mumbai’s Byculla jail. The various channels are now busted by Mumbai police for Fake TRP.
Republic TV has relentlessly bashed Mumbai police frequently on its prime time shows for increasing the TV TRP as alleged by the Mumbai Police. Mumbai police was blamed by the TV channels for negligence in the case of Sushant Singh’s Rajput.
The press conference held by Mumbai police, Commissioner Param Bir Singh stated following statements-
· To monitor TRPs, Mumbai has installed 2,000 barometers. BARC has given confidential contracts to an agency called ‘Hansa’ for monitoring these barometers. It is speculated the accused would ask some households to keep some channels on even if they were not at home.
· Two people were arrested, produced in court and the Mumbai Police have got their custody. Both the accused were arrested having 20 lakhs and 8.5 lakhs respectively found in a bank locker.
· The owners of Marathi channels Fakt Marathi and Box Cinema have been arrested. Arrests were made under sections 409 and 420 of IPC.
· BARC has submitted that Republic TV is a suspect in TRP manipulation, the Mumbai Police Commissioner said. Police received the data of these households from BARC, the rating agency. We suspect that if this was happening in Mumbai then it could be happening in other parts of the country as well, he added.
TRP is the target rating point. It is a metric used in marketing and advertising to measure the percentage of the target audience reached by a campaign or advertisement through a communication medium. TRPs are calculated using the denominator as the total target audience, and the numerator as the total impressions delivered to this audience x 100. Broadcast Audience Research Council (BARC) India is a joint industry body founded by stakeholder bodies that represent Broadcasters, Advertisers and Advertising & Media Agencies. It is also the world’s largest television measurement science industry-body.